Will and Katie of Greenroots Juicery, Christchurch’s own organic, local, plant-based, cold-pressed juice company. Realising they had a calling to focus on something bigger than ourselves, that involved greatly improving the well-being of peoples day-to-day lives, Will and Katie dived headfirst into creating truly healthy products hand-crafted from fresh local organic produce. Will is a Chartered Accountant and has focused on helping charities achieve their goals through sustainable business and accounting practices, while Katie studied Business Management and Marketing and then Holistic Nutrition, complementary skills that went on to become the perfect background to their juice business. And why South Town? ‘It embodies the cultural heart of Christchurch with epic local businesses bursting from the seams that just have so much to offer’.